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Research has also revealed gender differences in both preference and messaging behavior on online dating sites.In particular, women and men differ in the relative importance they assign to various attributes of potential partners.In a study that looked at online daters across the lifespan, even older men “sought physical attractiveness and offered status-related information more than women” and women continued to be the more selective gender (Sears-Roberts Alterovitz & Mendelsohn, 2009).

In one study, knowing more information about a potential date generally led to liking them less, possibly because it called out inconsistencies and reduced opportunities to fill in the blanks with positive inferences.What I Like About Me Research has also shown that although the old adage “opposites attract” seems to ring true, it may actually be a false note — we are more likely to seek out a mate similar to ourselves and then grow even more like each other as the relationship continues.This idea is supported by online dating research (Fiore & Donath, 2005; Hitsch, et al., 2009).Take Your Pick For millions of years, humans have been selecting mates using the wealth of information gleaned in face-to-face interactions — not just appearance, but characteristics such as tone of voice, body language, and scent, as well as immediate feedback to their own communications. Or are words the key to someone’s heart (or at least their inbox)?Does mate selection differ when those looking are presented with an almost overwhelming number of potential partners, but limited to a few photos, statistics, and an introductory paragraph about each one? In one survey of Australian online daters, 85% said they would not contact someone without a posted photo, so physical appearance is indeed important (Fiore et al., 2008).

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